A couple weeks ago, I had a post about how to sell fiction. We explored the WHY behind the BUY. The same tools that will sell car insurance or bank accounts won’t work for selling books. Fiction is emotional, and often we will purchase based off feelings. This is why likability on social media is so crucial to marketing. We are no longer selling stories…we are selling ourselves, which just confirms for me that writers really are the oldest profession in the world. But that’s another topic entirely .
Often we will judge a book by its cover author. If interacting with the author is a pleasant experience, we feel better about purchasing their books and even promoting them to our network of connections. Conversely, if an author is self-centered, self-promotes non-stop, spams everyone in sight, takes without giving in return and acts like an equestrian derriere, we would sooner suck nails through a straw than part with .99 that would benefit the jerk writer. A few of you were concerned, however, about how to be “liked.” No need to panic. Today’s post is here to help. Connecting with others is so simple that we frequently make it harder than it needs to be. Being likable doesn’t mean we need to be phoney.